Troy Dye
Marketing Leader at T. Rowe Price | Ex-Capital One Business and Marketing Executive
- Role
- Head of Marketing, Individual Investors at T. Rowe Price
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Troy Dye
I am a well-rounded marketing executive with 20+ years experience across a variety of marketing, P&L, and operations roles in B2C and B2B business units. I am a high EQ leader with a passion for analytics and creativity across the marketing funnel.
Experience
Head of Marketing, Individual Investors
Jan 2025 — Present · Richmond, VA, US
Leading the Individual Investors marketing organization, including ownership of new client acquisition, current client marketing and growth, client communication, offer management and strategy, and related functions.
Education
University of Virginia
B. A., Psychology
1994 — 1997
United States Naval Academy
Chemistry
1993 — 1994
Skills
- Customer Insight
- Analytics
- B2b
- Direct Marketing
- Marketing Communications
- Management
- Market Research
- Marketing
- Social Media Marketing
- Creative Strategy
- Leadership
- Program Management
- Market Planning
- Strategic Planning
- Financial Services
- Product Development
- Cross-Functional Team Leadership
- Marketing Strategy
- Customer Experience
- Digital Marketing
- Strategy
- Advertising
- Segmentation
- Integrated Marketing
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