Troy Bell
Eastern U.S. Director of Sales - Sports Medicine Division at Evergen.
- Role
- Eastern U s Director of Sales - Sports Medicine Division at Evergen
- Location
- Davenport, FL, US
- LinkedIn followers
- 500 followers
About Troy Bell
Proven executive sales leader with 25+ years of success in regional and national based sales strategy, distributor management, and revenue growth across the orthopedic spine, sports medicine, neurosurgical, and osteobiologic medical device markets. Expertise in GPO/IDN contract negotiation, market expansion, team development, and surgeon relationship management. Demonstrated ability to drive multimillion-dollar growth, develop high-performance sales teams, and execute field training programs aligned with enterprise goals. I envision and employ the best solutions and goals to maximize patient outcomes, drive customer loyalty, increase revenue and profitability, while maintaining firm to the organizations mission and vision. I employ my areas of strength and expertise: • National Sales Leadership | Spine & Sports Medicine Devices • Osteobiologic | Allograft: Cartilage, Meniscus, Tendon, Dermis & Fusion Based Biologic Products • Sales Strategy | Regional Sales Management | Revenue Growth • IDN/GPO Contracts | Strategic Negotiation | Market Penetration • Distributor Network Expansion | Channel Sales Management • Sales Force Development | Clinical Training & Education • CRM (Salesforce)| Key Opinion Leader (KOL) Engagement • Product Launch | Cross-Functional Collaboration | Market Share Growth
Experience
Eastern U s Director of Sales - Sports Medicine Division
Jul 2021 — Present · Orlando, FL, US
Responsible for national and regional oversight of Sports Medicine Division sales, including Fresh Osteochondral Cartilage, Meniscus, Tendons, Dermis, and Allograft Bone. Led field education, marketing initiatives, distributor expansion, and IDN contract negotiations.• Achieved $18.5M in 2024 sales (95% to quota), growing cartilage segment by 15% YoY.• Closed 2023 with $17M in sales, managing 40+ independent distributors and Stryker reps.• Recovered $10.6M in legacy sales in 2022; reversed a declining $1M/year trend in Eastern U.S.
Education
University of Utah
B.A., Spanish Language and Literature; Minor in Chemistry
Utah State University
M.S., Instructional Design & Technology
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