Bob Troia
Founder, Technologist, Builder | Passionate about Data-Driven Health & Wellness
- Role
- Co-founder at Awesome Labs
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Bob Troia
Bob is a technology entrepreneur and citizen scientist who has been at the forefront of digital innovation and emerging technologies for two decades. A left- and right-brain thinker who is equal parts technical, creative, and analytical, Bob is as comfortable talking about business strategy, marketing, and product development as he is discussing software development, human physiology, design, machine learning/AI, hardware, and crypto/blockchain/NFTs.Bob has launched several successful pioneering digital marketing/technology companies - most notably, as Founder and CEO of Affinitive, one of the first word of mouth/social media marketing agencies, which was acquired by global network Project Worldwide. Affinitive was an original member of the World of Mouth Marketing Association (WOMMA), a Facebook Preferred Marketing Developer, and winner of numerous industry awards.A prominent voice in the biohacking and Quantified Self communities, Bob is now combining his passion with purpose, building solutions focused on the intersection of data-driven citizen science, health and wellness, human performance, longevity/anti-aging, and self-optimization, while also documenting his personal efforts at In addition to speaking at leading international conferences, Bob has appeared on numerous media outlets, including CBS News Sunday Morning (USA), PBS NewsHour Weekend (USA), National Geographic Explorer (USA), CBC (Canada), and SBS-TV (South Korea); in magazines, such as Fast Company (USA), Men’s Fitness (USA), and Outside (USA); and on many leading health and wellness podcasts. For latest happenings, follow @BobTroia on Twitter or visit
Experience
Co-founder
Mar 2018 — Present · Austin, TX, US
Health, wellness + emerging technology studio. We conceive, build, and launch things that make people healthier and happier.
Education
Penn State University
Bachelor's Degree, Agricultural and Biological Engineering
1990 — 1995
Skills
- Web Marketing
- Digital Strategy
- Web Analytics
- Integrated Marketing
- Quantified Self
- Marketing
- Social Marketing
- Online Marketing
- Fantasy Football
- Social Networking
- Social Media Marketing
- Product Development
- Web 2.0
- Entrepreneurship
- Digital Marketing
- Online Advertising
- Word of Mouth Marketing
- E-Commerce
- Location Based Marketing
- Social Media
- Soccer
- Viral Marketing
- Content Strategy
- Mobile Marketing
- Software Development
- Sem
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