Amy Tran
Site Merchandising Manager | Turning Analytics into Revenue | Optimizing Product Discovery Across Fashion, Beauty & Tech
- Role
- Site Merchandising at Sam's Club
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Amy Tran
Dynamic Site Merchandising Manager with 5+ years of proven success driving e-commerce growth through strategic digital merchandising, site optimization, and cross-functional leadership. I excel at transforming data into high-impact site experiences, collaborating closely with Product, Marketing, and Merchandising teams to enhance user journeys, boost discoverability, and fuel consistent revenue growth.Expert in Bloomreach, JIRA, Confluence, Shopify, and Adobe Analytics, I own the full customer journey—optimizing product discoverability, SEO, and omnichannel experiences that directly drive revenue.I thrive on turning analytics into actionable strategies and translate online merchandising tactics into bottom-line results, whether optimizing product discovery for product launches, creating immersive digital experiences for apparel drops, or scaling gadget retailing with AI-driven recommendations. My fashion foundation, launching GREA, a Midwest womenswear e-commerce concept with mindful manufacturing, thoughtful design, and high-converting Shopify UX (interactive size charts, trend assortments) enables me to adapt visual merchandising and conversion tactics seamlessly across beauty and tech categories.MFA in Fashion Merchandising from Academy of Art University, plus certifications in Persuasive Selling and Neuroscience of Sales, blend creative vision with analytical precision to lead seasonal campaigns, inventory/pricing optimization, and CRO initiatives that scale impact.Ready to elevate site performance for innovative teams in beauty, fashion, or tech. If you need a results-focused Site Merchandising Manager, Digital Merchandising Manager, or E-commerce Manager, let’s connect!
Experience
Site Merchandising
Oct 2025 — Present
Education
Academy of Art University
Master of Fine Arts - MFA, Fashion Merchandising
North Dakota State University
Bachelor of Science - BS, Business Administration/Marketing
Skills
- Merchandising
- Social Networking
- Powerpoint
- Visual Merchandising
- Retail
- Adobe Photoshop
- Marketing Strategy
- Recruiting
- Management
- Team Building
- Adobe Creative Suite
- Customer Service
- Team Leadership
- Fashion
- Marketing
- Fashion Retail
- Styling
- Event Planning
- Microsoft Office
- Sales
- Inventory Management
- Outlook
- Public Speaking
- Promotions
- Leadership
- Event Management
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