Bhavya Trivedi

About Bhavya Trivedi

As a digital marketing professional with over 5 years of experience, I have developed a…

Experience

1. Deputy Manager Marketing

   Ar Digital Wealth

   Feb 2023 — Present · Mumbai, IN

   AR Digital Wealth is a Wealth Management company, a part of Anand Rathi Group.• Lead and manage all aspects of marketing, overseeing multi-channel campaigns that drive B2B and B2C lead generation.• Lead content ideation and campaign development, ensuring messaging aligns with brand goals and resonates with target audiences.• Ensure continuous optimization of marketing efforts through competitive analysis and data-driven insights.• Collaborate with Independent Financial Advisors (IFA’s) to identify and engage ideal prospects through personalized marketing strategies.• Coordinate with vendors and internal teams to execute seamless marketing strategies, both digital and offline.• Oversee the development and distribution of marketing materials such as brochures, standees, presentations, and branded gifts, ensuring brand consistency across all collateral.• Coordinate weekly webinars and seminars, driving registrations and engagement through targeted multi-channel campaigns.• Manage the yearly offline partner rewards and recognition event, from planning to execution, enhancing partner relationships.• Manage the company website, ensuring it remains updated, optimized, and aligned with marketing objectives.• Oversee the creation and sharing of video communications with partners and clients to maintain engagement.• Tools and platforms: Karix, Infobip, MoEngage, Stripo, Konnect Insights, Meta Business Suite, Ads Manager.