Tristyn Brooks

About Tristyn Brooks

Passionate and detail-oriented Research Manager with a Bachelor’s in Analytics and 6+…

Experience

1. Senior Research Analyst

   Tv One

   Dec 2021 — Present · New York, NY, US

   Serve as a strategic insights partner across the network, leading end-to-end research initiatives that span TV, digital, and radio, supporting internal teams and external clients with actionable, audience-first intelligence.Regularly present research findings to executive leadership, ad sales, programming, marketing, and integrated partnerships teams, translating complex data into narratives that drive business decisions and advertiser value.Develop and field custom surveys for major brands such as Walmart and the U.S. Army to assess campaign resonance, brand perception, and cultural alignment with Black audiences, delivering post-campaign readouts and strategic recommendations.Produce in-depth category-level insights decks across key verticals — including finance, automotive, QSR, pharma, tech, gaming, and more — to educate clients on Black consumer trends and behaviors, highlighting white space for brand alignment and loyalty.Analyze TV ratings (Nielsen Panel & Big Data), VideoAmp, digital metrics, and custom studies to uncover cultural and behavioral patterns, informing programming strategy and optimizing ad sales pitches.Spearhead audience segmentation analyses to identify high-value viewers and consumer cohorts, helping advertisers target effectively while reinforcing the network’s relevance to Black audiences.Support radio stations across the U.S. by analyzing playlist engagement trends and advising on music rotations, ensuring cultural resonance and competitive listener retention.Maintain internal tracking tools to monitor audience delivery, campaign performance, and ad effectiveness across platforms, ensuring consistency and transparency in cross-team decision-making.Collaborate with sales to build client-ready presentations, integrating audience data, programming strengths, and brand opportunities into compelling narratives that position the network as a trusted partner for culturally connected media.

Education

• Stetson University

  Bachelor of Business Administration - BBA, Business Systems Analysis

  2014 — 2018

• Loyola School

  High School Diploma

  2010 — 2014

Skills

• Microsoft Office
• Html
• Sql
• C++
• Customer Service
• Management
• Presentation Skills
• Project Management
• Leadership
• Powerpoint
• Microsoft Excel
• Java