Tristina Oppliger

About Tristina Oppliger

Hi, I’m Tristina. I build social-led brand and marketing campaigns that scale through distribution, curated messaging, and platform-native storytelling. Before working in marketing, I spent years teaching Spanish and communicating in another language every day. When everything you say has to be intentional, you learn quickly how much clarity, nuance, and audience context matter. That perspective shapes how I approach marketing today. I specialize in B2B social media strategy and integrated campaigns, translating complex ideas into clear, engaging content and building distribution systems that help brands reach the right audiences. In my current role, I’ve scaled our social presence from the ground up, launching 6 channels and generating: • 83M+ impressions• 170K LinkedIn followers (+1,100% net audience growth)• +799% engagement• 239% YoY engagement lift• +3,275% post link clicksOutput alone doesn\'t make an effective cross-channel campaign. It requires channel-level understanding. Therefore, I keep a close eye not only on performance, but also on ever-changing algorithms, emerging formats, and audience behavior. One of my favorite things to do is connect the dots between teams, company goals, and performance data. I partner cross-functionally with product marketing, content teams, leadership, PR & communications, and thought leaders to translate ideas into campaigns that drive engagement and pipeline. My work is also shaped by international experience. I’ve lived and worked in Spain, traveled to 35+ countries, and collaborated with distributed teams across six time zones and four countries. Today, I’m especially excited about global companies focused on technology and communication: B2B SaaS, AI, builder and creator platforms, travel, and other products influencing how people share ideas across cultures. 7+ years marketing experience. Open to social media, brand marketing, or integrated campaign roles within globally distributed teams. Fluent in Spanish (B2).

Experience

1. Growth Marketing Manager, Brand & Social

   Imagine Learning

   Jan 2026 — Present

   Owned social-led distribution strategy supporting integrated campaigns, leading global cross-functional teams and external partners to scale brand visibility and audience (83M impressions,+799% engagement,+1,128% audience growth).• Led integrated campaign planning and cross-channel GTM execution, coordinating stakeholders across product marketing, content, PR, and sales to deliver cohesive paid and organic initiatives.• Executed a multi-channel brand partnership campaign from concept through launch and measurement, generating 140K video views and $372K in pipeline contribution.• Led influencer collaborations including creator sourcing, agreements, and content activation strategy ($25K budget).

Education

• Tecnológico de Monterrey

  Leadership Exchange Program (Short-Term)

• Texas A&M University

  Bachelor of Arts - BA, Communication, Spanish

• The University of Texas at Austin

  Master of Arts - MA, Foreign Language Education (Spanish)

• Universidad de Salamanca

  Study Abroad, Spanish Language & Literature