Tristan Laffey

About Tristan Laffey

I’m a lifecycle and growth marketer with 6+ years of experience helping e-commerce, SaaS, and consumer brands grow through smarter CRM. I focus on turning customer data into communication that actually matters — the kind that gets people to stick around, spend more, and engage long-term.I’ve worked hands-on with platforms like Braze, Marketo, Salesforce Marketing Cloud, Klaviyo, and HubSpot, building journeys across email, SMS, push, and in-app. Most of my work has been about finding ways to make these channels work together, and then proving the impact with data.At Filterbuy, I rebuilt key lifecycle flows and launched a data-based win-back program that grew retention almost 9x. I also dug into SMS strategy and CRO work, which ended up lifting SMS revenue by 80%. On top of that, I fixed deliverability issues and pushed inbox placement up to 99.9+%.At Halo Collar, I led lifecycle marketing for the launch of Halo Collar 3 & 4. I built onboarding and activation flows that helped more customers convert out of trial, and I worked with product and data teams to connect Braze with Salesforce for better targeting. I also pulled CRM execution in-house, which cut agency costs and lowered CAC.Before that, at Varo Bank, I built omni-channel lifecycle campaigns across email, SMS, push, IAM, and direct mail. I spent a lot of time on deliverability and reporting to make sure CAC, ARPU, and retention metrics stayed on track during hyper-growth.Earlier roles at Thrive Vet and Constant Contact gave me a chance to work with different customer segments and industries, which helped me learn how to adapt lifecycle strategy to very different types of businesses.I like working cross-functionally with product, engineering, and creative — that’s usually where the best ideas come from and how you actually move the needle. What I bring is a mix of strategy (big-picture lifecycle planning) and execution (building, testing, and optimizing campaigns).Always happy to connect with other marketers and teams who are focused on retention and growth.

Experience

1. Channel Marketing Manager

   Spotify

   Jan 2026 — Present · Atlanta, GA, US

Education

• St. Petersburg College

  Bachelor of Business Administration - BBA, Business Administration and Management, General

  2018 — 2022

Skills

• Customer Service
• Cashiering
• Team Leadership
• Teamwork
• Information Technology
• Team Synergy
• Data Entry
• Cleaning
• Customer Satisfaction
• Customer Retention
• Invoicing
• Phone Etiquette
• Sales
• Team Building
• Telephone Skills
• Time Management
• Microsoft Word
• Powerpoint
• Microsoft Office