Tristan Kincaid

About Tristan Kincaid

I’m a writer and creative executive with deep experience developing integrated campaign systems, digital experiences, and creative strategy. I help big brands tell big stories, and new ones find their voice. Mostly I just try to make things people will like. Currently working in the Reality Labs @ Meta, I also led the Volvo and Gillette accounts for several years at Grey NY; and before that I led the Samsung Mobile team at R/GA developing everything from flagship device launches to mobile VR experiences to album drops. My previous clients have included IBM, American Express, 23andMe, Fanta, IKEA, OLIPOP, Lenovo, Yahoo, UPS, Kodak, Maxwell House, Minute Maid, Miller Lite, Milk-Bone, Hershey\'s, Ally Bank, and Walt Disney World.I’ve been fortunate enough to have my work recognized and awarded in multiple categories including film, writing, gaming, activations, mobile, digital design, integrated campaigns, and more.

Experience

1. Creative Director Reality Labs

   Meta

   Feb 2022 — Present

Education

• James Madison University

  Bachelor's degree, Marketing and Graphic Design

  1998 — 2001

• James Cook University

  Tourism and Archaeology

Skills

• Integrated Marketing
• Corporate Branding
• Creative Direction
• Advertising
• Corporate Identity
• Outdoor Advertising
• Packaging
• Typography
• Digital Strategy
• Interaction Design
• Brand Development
• Interactive Advertising
• Brand Architecture
• Interactive Marketing
• Graphic Design
• Art Direction
• Branding & Identity
• Experience Design
• Creative Strategy
• Concept Development
• Direct Mail
• Juggling