Tristan Burrell

About Tristan Burrell

I’m a creative problem solver and pop-culture connoisseur (and podcaster on the side). Over the past 18 years, my career has spanned the globe, starting in Sydney where I built strategies for iconic brands like LEGO and Microsoft Xbox, before moving to New York in 2012 to take on strategy for J&J at UM’s J3 office, where I was charged with helping J&J globalise their brands as their Global Connections Planning lead across incredibly diverse markets from North America and Japan, to Russia and Brazil. Over this time I have refined my skills as a rapid learner and synthesiser, with a relentless passion for collaborating with great people, setting a vision and pulling a cross-discipline team together to make it happen, no matter what the project serves to drive (brand, media, creative, PR, product).I currently lead the strategic function globally across all things Nike at Initiative HQ.

Experience

1. Co-host & Producer

   Double Impact Podcast

   Mar 2019 — Present · AU

   A side hustle, not a cash cow, but a creative outlet each and every week. A few highlights- Reaching #1 on the Apple Podcast Charts (TV & Movies)- Spotify Wrapped 2020 ranked us the 9th most popular TV & Film podcast in Australia- Apple selected us as part of their \'Movie Fanatics\' curated collection (Apple US only)- Landing Jean-Claude Van Damme as a guest on the podcast (ok it hasn\'t happened yet, but one day)

Education

• Macquarie University

  Bachelor of Media and Cultural Studies, Media and Cultural Studies

  2002 — 2005

Skills

• Media Strategy
• Advertising
• Strategic Planning
• Media Planning
• Insight Generation
• Workshop Facilitation
• Beer
• Marketing Communications
• Strategy
• Digital Strategy
• Digital Marketing
• Social Media Marketing
• Communications Planning
• Content Strategy
• Marketing Strategy
• Marketing
• Management
• Pitching Ideas
• Karaoke
• Integrated Marketing
• Social Media
• Online Advertising
• Digital Media
• Brand Development
• Strategic Partnerships