Tristan Thompson

About Tristan Thompson

I am a Marketing Manager at Scheidt & Bachmann, a leading international technology and payment solutions supplier. With an MBA from the University of West Georgia and a background in accounting and employee benefits, I bring a unique and valuable perspective to the marketing field. My key responsibilities include orchestrating impactful trade shows and events, executing strategic campaigns driving brand awareness and generating leads, playing a pivotal role in Scheidt & Bachmann\'s brand redesign, leveraging cutting-edge tools to streamline marketing operations and enhance online reach, and nurturing positive relationships with internal and external stakeholders. I have a proven track record of delivering successful and profitable results for diverse clients and organizations, ranging from startups to Fortune 500 companies. I am passionate about creating innovative and data-driven digital strategies that elevate brands and engage audiences. I am always eager to learn new skills and explore new opportunities in the marketing industry. I look forward to connecting with you and sharing how I can contribute to your goals and vision.

Experience

1. Regional Marketing Manager North America, Fare Collection Systems

   Scheidt & Bachmann

   Aug 2022 — Present

   Marketing Manager, North America | Scheidt and Bachmann USA, Inc. Key Responsibilities: Trade Shows & Events: Orchestrate impactful experiences, including high-budget and high stake shows and events. Integrated Campaigns: Execute strategic campaigns driving brand awareness and generating leads, leveraging a data-driven approach. Brand Leadership: Played a pivotal role in Scheidt and Bachmann\'s brand redesign, ensuring a cohesive and modern brand image. Digital Expertise: Leverage cutting-edge tools to streamline marketing operations and enhance online reach.🤝 Stakeholder Relations: Nurture positive relationships with press and external stakeholders, actively managing communication. Budget Management: Strategically manage the marketing budget, ensuring optimal ROI aligned with business objectives. Product Marketing & Management: Support product marketing and management for the entire portfolio, with a focus on the revolutionary FareGo FB|30 Farebox in the North American market. Global Collaboration: Actively participate in Scheidt and Bachmann\'s global marketing initiatives, providing valuable advisory support. Proven Results: Elevated Scheidt and Bachmann USA, Inc.\'s marketing, contributing to a strengthened global standing. Enhanced brand recognition and market presence through innovative and effective strategies. Key Contributions: Ensured 100% on-time deliveries for events, including high-budget shows. Led successful planning and execution of major trade show events. Contributed to a cohesive and modern brand image. Implemented digital tools, leading to improved online engagement.

Education

• University of West Georgia

  Master of Business Administration - MBA, Marketing - Accounting - Strategy

• University of West Georgia

  Bachelor of Business Administration - BBA, Major in Accounting, AACSB Accredited