Tristan Shields

About Tristan Shields

I am a strategic thinker who blends analytical capabilities and creative thinking to…

Experience

1. Manager of Customer Analytics

   Abercrombie & Fitch Co.

   Nov 2021 — Present · New York, NY, US

   Manage a cross-branded team of analysts across A&F’s four brands (Abercrombie & Fitch, A&F Kids, Hollister & Gilly Hicks) where we provide data driven insights to measure and drive strategic decisions- Oversaw a database migration - Actively transforming workflows such as transitioning manually run excel customer reports to business accessible dashboards to allow for democratization of data and smarter decisions - Created a squad type functionality to allow analyst to work closely with business counterparts to help drive data driven decisions ranging from product, marketing & promo, loyalty, customer experience and real estate expansion - In addition to driving data fluency and democratization throughout the business I am continually working with my team to upskill and use cutting edge tools to efficiently deliver easily consumable insights to the business

Education

• Franklin Pierce University

  BS, Business Management

  2005 — 2009

• University of Connecticut School of Business

  MBA, Marketing & Market Research

  2012 — 2015

Skills

• Business Development
• Spss
• Strategy
• Customer Service
• Management
• Qualitative Research
• Analytics
• Marketing
• Competitive Analysis
• Market Analysis
• Sales
• Competitive Intelligence
• Marketing Strategy
• Market Research
• Python
• Online Research
• Lean Six Sigma
• Tableau
• Predictive Modeling
• Account Management
• Spss Modeler
• Segmentation
• Customer Insight
• Financial Services
• Crm
• Advertising Research
• Jmp
• Quantitative Research
• Marketing Research
• Consumer Behaviour