Tristan Ougier

WORK HISTORY

SKILLS

ABOUT TRISTAN OUGIER

With over fifteen years of experience in commercial management and business development, I am currently Country Director at MINT, where I lead the transformation of the advertising industry through agentic artificial intelligence. My mission is to optimize marketing and sales strategies using our ARM (Advertising Resource Management) platform, which deploys autonomous AI Agents capable of managing, optimizing, and adapting campaigns in real-time.At MINT, we are revolutionizing advertising with an open, integrated, and AI-powered platform that enables global organizations to cut media costs, enhance campaign outcomes, and maximize profitability for sustained financial growth. Our unique approach relies on teams of specialized AI Agents that collaborate autonomously with your media teams - automating plan creation, budget allocation, campaign execution, and continuous optimization to maximize ROI.Since joining MINT as Head of Sales for France and progressing to my current role, I have implemented sales forecasting and new market development strategies that have driven significant growth. Certified in Selling for Impact, I leverage these skills to strengthen MINT\'s presence in the French market, delivering innovative solutions based on agentic AI that truly transform advertising operations: reducing costs, increasing campaign performance by 15%, and improving media budget allocation accuracy by 26%.I am committed to bringing an innovative perspective that aligns with the organization\'s mission, while valuing the diversity of ideas and experiences in service of sustainable industry transformation.