Tristan Evans

Director of Brand and Marketing @Blu Element

As a dedicated professional, I\'m on a mission to drive growth and innovation within the tech accessories industry. With a strong track record of building successful strategies and teams, I thrive in fast-paced environments and relish the opportunity to make an impact. My Areas of Expertise - Business Strategy: Drive growth and go-to-market strategies - Partnerships: Forging valuable partnerships and spearheaded \"Made For\" programs and Rewards Programs that drive brand excellence and sell-through- Branding Visionary: Led the rebranding in order to shape Brand Vision and Mission, including the setting of brand guidelines, story, and value proposition - Packaging: Complete overhaul of packaging. Resulting in $1MM in cost reduction over 5 years nd an increased attach rate, demonstrating my commitment to sustainable practices and customer satisfaction.