Tristan Efremenko
Vice President, Sales Operations @Audio Network
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WORK HISTORY
Vice President, Sales Operations @Audio Network
New York, NY, US
Promoted through multiple roles to lead North American revenue operations and operating cadence across sales and customer functions. Partner with executive leadership on forecasting, planning and performance management.Revenue Operations• Own forecasting and pipeline governance across regional revenue performance• Run biweekly pipeline reviews and new-business operating cadence across US and Canada teams• Deliver KPI reporting and performance insights to executive leadership• Manage operational budgets including T&E, marketing and eventsCRM & Systems Ownership• Led Salesforce implementation and act as North American business owner responsible for architecture, governance and adoption• Built reporting structure and data standards used for forecasting and planning• Implemented lifecycle marketing programs in Salesforce Marketing Cloud and coordinated sales follow-up• Designed onboarding curriculum, training materials and communication frameworks used across the sales organization• Designed lead lifecycle and automated engagement workflows (Apollo & Marketing Cloud) to standardize prospect follow-up and improve pipeline consistencyLeadership & Customer Lifecycle• Directed TV and Branded Content sales teams during leadership transitions• Oversee customer service leadership and VIP client program• Maintain executive ownership of largest enterprise relationships• Partner with leadership to evaluate acquisition targets and support operational integration planningImpact• Helped scale monthly regional revenue from ~$100K to ~$500K per month• Improved forecast reliability and standardized reporting cadence across teams• Built operating infrastructure supporting multi-stage company growth• Maintained operational continuity through multiple ownership transitions
EDUCATION
University of Vermont
BS, Business Administration, Political Science, Japanese
SKILLS
ABOUT TRISTAN EFREMENKO
Revenue operations leader with 13+ years building and operating the revenue engine for a global media licensing company across forecasting, CRM architecture, lifecycle marketing, and operational planning.My career began in sales and evolved into leading the systems and operating rhythm behind revenue performance — including pipeline governance, KPI reporting, customer lifecycle management, and executive forecasting.I’ve partnered closely with executive leadership through multiple ownership transitions, helping maintain operational continuity while scaling the business significantly over time.Today my role sits at the intersection of sales, operations, and strategy, focusing on:• Revenue forecasting and reporting• Salesforce architecture and adoption• Pipeline and new business operating cadence• Lifecycle marketing and engagement• Budgeting and operational planning• Enterprise client growth and retentionI’m particularly interested in building operating structures that give leadership confidence in the forecast and enable teams to scale sustainably.
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