Tristan de Cande
- Role
- Product Marketing Manager - Sustainable Energy at Analog Devices
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Tristan de Cande
International Marketing and Business Development Manager with >10 years of experience…
Experience
Product Marketing Manager - Sustainable Energy
Oct 2021 — Present
In charge of the WW market success for the Energy Management portfolio in the Sustainable Energy Business Unit of ADI, targeting applications such as: Electricity Metering, Transmission & Distribution, EV Charging, Energy Storage Solutions and Renewable Energy markets (solar energy mostly). I\'m working closely with ADI key customers and partners such as Utility and Metering companies, car OEMs, or new EV charging/Energy Storage companies around the globe. My responsibilities- Pricing - Forecast for manufacturing, or for business reviews - Product definition for the roadmap and build business cases - Demand creation, enhancing the conversion of our opportunities - Elaborating Go-to-Market strategies for our new product releases - Improving the market success of the Energy Management portfolio by broadening the markets and industries being targeted, creating new collaterals to help new customers be aware of our solutions and design them easily (webinars, tech docs, articles, videos, trade shows, short introductions on social media.)- Partnering with distributor partners to promote further our innovative solutions and train their field sales (Arrow, Digi-key, Mouser, Avnet.)- Competition analysis as well as market trends analysis
Skills
- Product Development
- Marketing
- Product Marketing
- Marketing Strategy
- Business Development
- Market Analysis
- Strategy
- Innovation Management
- Embedded Systems
- Cross-Functional Team Leadership
- Semiconductors
- Competitive Analysis
- Semiconductor Industry
- Management
- Product Management
- Project Management
- Start-Ups
- Electronics
- Telecommunications
- Business Strategy
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