Trissja-Rey Davis
Director Franchise Sales Marketing @Scooter's Coffee
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WORK HISTORY
Director Franchise Sales Marketing @Scooter's Coffee
Palm Beach Gardens, FL, US
Strategic Leadership: Spearhead the marketing strategy and execution for franchise development, including lead generation, asset creation, PR, and sales process enhancements.Market Planning: Lead a team of two in market planning, utilizing GIS tools to identify prime locations for new franchise openings and brand expansion.Collaborative Marketing: Work closely with internal and external marketing partners to ensure cohesive and effective marketing efforts.Team Management: Manage and grow a high-performing team, fostering professional development and driving team success.Lead Generation & Management: Oversee and optimize lead generation initiatives, ensuring a robust pipeline of high-quality franchise candidates.SEO & Web Optimization: Monitor and improve website and SEO performance to boost online visibility and attract leads.Sales Support: Create impactful sales and marketing assets to support the franchise sales process.Performance Reporting: Present marketing performance metrics and insights to senior leadership, driving strategic decisions.Process Improvement: Enhance the sales and development process through data-driven insights and key funnel metrics.Industry Engagement: Actively participate in industry conferences and conventions to stay current with trends and expand professional network.
EDUCATION
Marjory Stoneman Douglas High School
Bachelor of Science (B.S.), Marketing/Marketing Management, General
Florida Gulf Coast University Lutgert College of Business
Bachelor of Science (B.S.), Marketing/Marketing Management, General
ABOUT TRISSJA-REY DAVIS
Franchise Development, Marketing Strategy
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