Trissja-Rey Davis

Franchise Development, Marketing Strategy

Role
Director Franchise Sales Marketing at Scooter's Coffee
Location
Palm Beach Gardens, FL, US
LinkedIn followers
500 followers

Experience

  1. Director Franchise Sales Marketing

    Scooter's Coffee

    Dec 2023 — Present · Palm Beach Gardens, FL, US

    Strategic Leadership: Spearhead the marketing strategy and execution for franchise development, including lead generation, asset creation, PR, and sales process enhancements.Market Planning: Lead a team of two in market planning, utilizing GIS tools to identify prime locations for new franchise openings and brand expansion.Collaborative Marketing: Work closely with internal and external marketing partners to ensure cohesive and effective marketing efforts.Team Management: Manage and grow a high-performing team, fostering professional development and driving team success.Lead Generation & Management: Oversee and optimize lead generation initiatives, ensuring a robust pipeline of high-quality franchise candidates.SEO & Web Optimization: Monitor and improve website and SEO performance to boost online visibility and attract leads.Sales Support: Create impactful sales and marketing assets to support the franchise sales process.Performance Reporting: Present marketing performance metrics and insights to senior leadership, driving strategic decisions.Process Improvement: Enhance the sales and development process through data-driven insights and key funnel metrics.Industry Engagement: Actively participate in industry conferences and conventions to stay current with trends and expand professional network.

Education

  • Marjory Stoneman Douglas High School

    Bachelor of Science (B.S.), Marketing/Marketing Management, General

  • Florida Gulf Coast University Lutgert College of Business

    Bachelor of Science (B.S.), Marketing/Marketing Management, General

    2012 — 2016

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