Tricia Turri
Senior Director of Crm @Tommy John
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WORK HISTORY
Senior Director of Crm @Tommy John
NY, US
Oversee CRM channels with a focus on customer retention and driving repeat revenue- Manage overall email, SMS, and loyalty strategy, as well as retention audiences in direct mail and paid social - Leverage innovative betas and new technologies to drive conversational commerce - Integrate dynamic content into communications to deliver a personalized, tailored experience to the customer - Overhauled segmentation strategy, leveraging data to build dynamic, behavior-based cohorts
EDUCATION
Fairfield University
Bachelor of Arts (BA), Marketing/Communications
ABOUT TRICIA TURRI
Results driven digital marketing leader with a demonstrated history of leveraging…
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