Tricia Turri
- Role
- Senior Director of Crm at Tommy John
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Tricia Turri
Results driven digital marketing leader with a demonstrated history of leveraging…
Experience
Senior Director of Crm
Sep 2020 — Present · NY, US
Oversee CRM channels with a focus on customer retention and driving repeat revenue- Manage overall email, SMS, and loyalty strategy, as well as retention audiences in direct mail and paid social - Leverage innovative betas and new technologies to drive conversational commerce - Integrate dynamic content into communications to deliver a personalized, tailored experience to the customer - Overhauled segmentation strategy, leveraging data to build dynamic, behavior-based cohorts
Education
Fairfield University
Bachelor of Arts (BA), Marketing/Communications
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