Trish Oxford

About Trish Oxford

I am a dynamic and entrepreneurial digital marketing and leadership professional with 15+ years of experience in sales enablement, demand generation, and strategy. As a Digital ambassador with a proven track record helping companies and clients adopt a Digital Transformation Strategy, my contribution supports revenue expansion, market penetration, and the realization of corporate business objectives. I capitalize on years of experience with the Digital landscape, architecture, and design principles to become a trusted advisor to executive leadership teams at Fortune 100 companies, non-profits, and small businesses. Among many signature accomplishments at Bernhardt Furniture, I joined as the company\'s first Digital Marketing Strategist, pioneering an entire company digital transformation program that grew e-commerce revenue by 36% YoY in a $20M Division. I’m heavily invested in professional development with an MFA in Media Studies, Board of Trustees experience, and as a requested Industry Speaker and Adjunct Professor in Business Marketing.WHEELHOUSE:Fluency: Hubspot, Squarespace, Drupal, Wordpress, Google Apps, Adobe PhotoShop, Constant Contact, Mailchimp, and all major Social Media platforms, Microsoft Office, and basic photography and videography principles. Expert ability to write a variety of styles, including web writing, copywriting, journalism, and persuasive writing.TECHNICAL PROFICIENCY:Using graphic/web design and video editing applications, including the Adobe CreativeSuite, Final Cut Pro, Camtasia; animations with Vyond; and eLearning software Captivate, Articulate Storyline, Bynder (DAM), Salsify (PIM).PROFESSIONAL ASSOCIATIONS:Board of Trustees - Marketing Chair, Mountain Pathways School, 20••••20Conference Co-Chair, Museum Computer Network 20••••17Board Member, ConvergeSouth Creativity+ Technology Conference, 20••••17

Experience

1. Special Faculty

   Appalachian State University

   Aug 2024 — Present · Boone, NC, US

   Walker College of Business, Department of Marketing & Supply Chain, Digital Marketing Program

Education

• Maryland Institute College of Art

  Post-Baccalaureate, Fine and Studio Arts

  2006 — 2007

• East Carolina University

  Certificate of Marketing, Marketing

• University of Oxford

  London & Oxford Global Honors, Literature

  2001 — 2001

• California College of the Arts

  MFA, Media Studies

  2007 — 2009

• Durham Technical Community College

  Entrepreneur - "Fast Track to Profitability", Small Business Center

  2010 — 2011

• The University of North Carolina at Chapel Hill

  BA, English/ Creative Writing

  1999 — 2003

Skills

• Analytics
• Adobe Photoshop
• Facebook
• Advertising
• Writing
• Event Planning
• Email Marketing
• Social Media
• Marketing
• Nonprofits
• Copywriting
• Blogging
• Publicity
• Social Networking
• Research
• Sales
• Editing
• Creative Writing
• Video Editing
• Public Speaking
• Leadership
• Training
• Adobe Creative Suite
• Account Management
• Photoshop
• Editorial
• Marketing Strategy
• Social Media Marketing
• Management
• Web Analytics
• Strategy
• New Media