Trish Moratto

About Trish Moratto

Trish Moratto is a dynamic PR & communications pro, specializing in strategy, project management, corporate communications and content creation. Over the last 20 years, she has overseen a diverse portfolio of accounts at public relations and advertising agencies. Trish has a particular interest in topics surrounding community engagement, DEI, corporate social responsibility and sustainability initiatives. In her current role with SMA America, she oversees the PR, executive comms, and corporate communications programs for the American subsidiary. As an independent consultant, she has worked with clients to raise the visibility of their brand or product. Trish has traveled through more than 40 countries and has promoted clients to international, domestic and hyper-local audiences. With roots in television and news radio, Trish has a unique ability to take complex, technical information and translate it into compelling, easy-to-understand content. Her current and past clientele spans industries; from education to technology, foundations to management consultants. She has worked on behalf of transportation engineers, well known retail brands and economic development corporations. Trish has overseen projects that raise the visibility of her clients, from political candidates and government organizations to non-profits. In her experience with large municipal agencies, she has worked on public awareness campaigns to impact mass behavioral change. Throughout her career she has managed multi-million-dollar budgets, teams of employees and subcontractors while balancing tight deadlines. Trish helps her clients develop strategic plans by tying public relations into larger company initiatives and translates nuanced information to general audiences. She is a founder of the Sacramento chapter of Freelancers Union, which started in 2014. The chapter now has 250+ members, enriching a community of writers, artists, designers, editors and more. Trish lives among the pine trees in Nevada City and is on the board for the Grass Valley Foundation, connecting educators with funds to empower students to their highest potential.

Experience

1. Senior Communications Manager

   SMA America

   Mar 2019 — Present · Sacramento, CA, US

   March 2019 Strategic Consultant, August 2022 Full Time Employee)•Create, manage, and execute SMA\'s communications strategy, leveraging all available channels, overseeing public relations (PR), Internal and External Communications, Diversity, Equity, and Inclusion (DEI), and Crisis Communications.•Serve as an advisor to members of global leadership teams on effective communication tactics. •Implement strategies that account for cultural, age, and learning differences and preferences in support of DEI initiatives.•Oversee the execution of public relations programs that support corporate marketing goals, DEI initiatives, and key messages to achieve annual KPIs in media monitoring and social listening.•Promote, protect, and enhance the reputation of SMA through building relationships and ongoing engagement with the media and other external stakeholders and influencers.•Develop and oversee a media relations program, proactively working with news media to generate positive coverage, as well as actively assessing and responding to inquiries from reporters.•Serve as a company spokesperson and work as a key leader in issues, reputation, and crisis management.•Leverage subject matter experts, promoting community and industry speaking opportunities.•Build proactive/reactive content, including messaging, blog posts, intranet articles and Q&A for announcements, partnerships, events, and profiles.•Collaborate with Marketing and other key stakeholders to ensure that messages are aligned, the organization speaks with one voice, and that appropriate leaders and employees can deliver messages effectively.•Develop crisis communications and reputation management planning and responses to ensure the organization is prepared for risks, threats and opportunities.•Identify changes and shifts that significantly impact the organization, developing communication and change management plans.

Education

• Stanford University Graduate School of Business

  Diversity and Inclusion for Organizational Excellence

• California State University-Fresno

  MCJ

  2002 — 2007

Skills

• Ap Style
• Sem
• Editorial
• Event Management
• Strategic Communications
• Social Media Strategist
• Social Media
• Social Media Marketing
• Community Outreach
• Press Releases
• Marketing Communications
• Facebook
• Nonprofits
• Blogging
• Newsletters
• Creative Direction
• Marketing
• Copy Editing
• Publicity
• Brand Awareness
• Press Conferences
• Email Marketing
• Marketing Copy
• Pitching Stories
• Online Advertising
• Integrated Marketing
• New Media
• Public Speaking
• Storytelling
• Copywriting
• Public Relations
• Brand Development
• Media Relations
• Advertising
• Website Development
• Pinterest
• Editing
• Broadcast
• Leadership
• Wordpress