Patricia Derry
Trend and Design Strategist | BFA, Fashion Design
- Role
- Owner Consultant at Design Consultant
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Patricia Derry
With over 20 years of experience in the industry, I am a trend and design strategist who helps clients achieve their business goals and customer needs by delivering customized solutions that combine functionality, aesthetics, and innovation. I work with clients across various categories, such as fashion, home décor, pet, toy, and giftware, providing end-to-end services from trend and color direction, design and tech packs, print and pattern creation, to product approval and packaging.As an owner and consultant, I have successfully launched and developed new brands, identified white space and product opportunities, and increased sales and profit for my clients, such as Lexington Resources, Hugfun, FabFitFun, Pet Creations, and several Chinese trading companies. I also facilitate product manufacturing, conduct customer and new product research, and curate merchandise assortments, ensuring best costs, quality standards, and timelines are met. My passion is to create products that delight consumers and drive growth for my clients.
Experience
Owner Consultant
Jun 2019 — Present · San Diego, CA, US
A seasoned design consultant with a proven track record in creating innovative, market-ready products tailored to a diverse clientele. Expertise spans custom product design, brand strategy, and visual asset development for clients such as Hugfun, FabFitFun, Lexington Resources, Happy Tails, Pet Creations, and top Chinese trading companies-Specializes in designing for Fashion, Pet Products, Toys (both plush and hardlines), and Home Décor-Delivers comprehensive product design solutions, including tech packs, print/pattern development, packaging, and pitch presentations-Crafts distinctive logos and cohesive branding kits to enhance market appeal and brand identity-Provides trend and color guidance, competitive market analysis, and valuable consumer insights-Curates product assortments that strategically balance aesthetics and commercial viability to meet client sales goals-Equips clients with visually impactful sales kits and in-depth market insights, driving product success in competitive markets.
Education
Columbus College of Art & Design
BFA, Fashion Design; Commercial Art
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