Trisha Mukerjee
Director, Strategy at Initiative
- Role
- Director, Strategy at Initiative
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Director, Strategy
Oct 2022 — Present · Los Angeles, CA, US
Creating media strategies for leading global healthcare brands like Gilead and BMS.Working along with the planning and partnerships team to understand the business and brand requirements, allocation of budgets, and the right media vehicle.Building out Audience strategies, by using research data, tools like MRI Simmons, DataMonitor and other secondary research tools.Collaborating on pitches.Working on media centric ideas resonating to a singular connection strategies.
Skills
- Blogging
- Research
- Social Media Marketing
- SEO
- Wordpress
- Copywriting
- Journalism
- Content Writing
- Photography
- Newspapers
- Marketing Communications
- Social Media
- Web Content Writing
- Content Strategy
- Marketing Strategy
- Content Development
- Creative Writing
- Photoshop
- Editorial
- Content Management
- Web Content
- Technical Writing
- Press Releases
- Marketing
- Copy Editing
- Film
- Market Research
- Editing
- Strategic Communications
- Adobe Photoshop
- Search Engine Optimization (SEO)
- Public Relations
- Internal Communications
- Proofreading
- Media Relations
- Graphic Design
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