Trisha Biswas

About Trisha Biswas

I work as a Brand and PR Strategist, helping organisations define what they should stand for before investing in visibility.With 4+ years of experience across hospitality, B2B, SaaS, D2C, FMCG, education, lifestyle, and selective sports and real estate projects, I have worked with both established organisations and scaling startups. My experience includes handling communications for brands such as Marriott International, Hyatt Centric, Novotel Kolkata, Ambuja Neotia, Linc Pens, Primarc, PS Group, and Symbiosis International University, along with SaaS and B2B companies with revenues exceeding ₹180 crore.While hospitality has been a significant part of my early career, my strengths lie in transferable, strategy-led work such as brand positioning, narrative development, spokesperson profiling, and long-term PR planning. I focus on aligning communication with business objectives, rather than treating media coverage as an end goal.I have worked on strategic shifts, including repositioning a D2C mattress brand from being perceived as offline-focused to a digitally active brand, while shaping the founder’s narrative around digital transformation. I am also currently involved in repositioning a B2B surveillance company into a trust-led system integrator brand, moving beyond a purely product or technology vendor perception.Alongside client work, I have contributed to internal branding and reputation-building initiatives, including award strategy, corporate narrative development, leadership visibility, and strengthening media relationships for my current organisation.Execution has been an important foundation of my growth. I have managed media outreach, journalist relationships, story development, pitch decks, reporting, and cross-team coordination. Today, I use this execution experience to inform stronger strategies, clearer briefs, and better decision-making.I am now looking to grow into a strategy-first Brand or PR role, working closely with CMOs, marketing heads, or leadership teams, ideally in tech, SaaS, consumer, or lifestyle sectors, with openness to remote and global opportunities.

Experience

1. Senior Public Relations Executive

   SRV Media

   Feb 2025 — Present · Kolkata, IN

   Key Responsibilities & Accomplishments: Lead brand positioning and PR strategy for 10+ organisations across education, B2B, D2C, services, and SaaS-adjacent sectors. Partner directly with founders, CXOs, and senior marketing stakeholders to define communication objectives, spokesperson narratives, and long term PR roadmaps. Plan and guide media strategy resulting in consistent national and digital visibility across business, education, and industry publications. Drive strategic repositioning initiatives for 2 core brands, shifting perception from product or service centric messaging to credibility led and trust driven narratives. Develop 15+ strategic documents including communication frameworks, questionnaires, messaging hierarchies, pitch decks, and PR plans used for ongoing accounts and new business. Contribute to internal branding and reputation building at SRV Media, supporting award wins and shortlistings through narrative development and documentation. Review and guide executional work including outreach direction, story development, reporting, and coordination, overseeing multiple concurrent campaigns without direct hands-on pitching. Mentor and guide 2 to 4 junior team members, improving briefing quality, narrative alignment, and reporting standards. Selected coverage includes:The Hindu, Press Trust of India, The Financial Express Key brands:Springwel Mattresses, Brishaspathi Technologies, Medicaps University, Symbiosis International University, Management Development Institute Gurgaon, Biskfarm, Loomkins, GD Goenka, Amwoodo, CLR Facility Services, Entrepreneurship Development Institute of India, View Trade International

Education

• Guru Jambheshwar University

  Postgraduate Degree, Mass Communication/Media Studies

  2018 — 2020

• Bhartiya Vidya Bhavans Sardar Patel Institute of Technology Munshi Nagar Andheri Mumbai

  Postgraduate Diploma, Public Relations/Image Management

  2018 — 2019

• Chinmaya Vidyalaya

  CBSE, class X

  2000 — 2013

• University School of Management Studies, GGSIPU

  Bachelor of Arts, COMMUNICATION, JOURNALISM, AND RELATED PROGRAMS

  2015 — 2018

• Chinmaya Vidyalaya

  class XII, Science (PCM) English I Computer Sc.I Physical Education

  2013 — 2015