Trisha Allcock

About Trisha Allcock

I am a senior growth and brand leader with 20+ years of experience driving revenue…

Experience

1. Senior Manager, Global Brand Marketing

   Ubisoft

   Jan 2022 — Present · Madison, WI, US

   Assassin’s Creed Shadows (Current Project)* Strategic lead on the entire media campaign, including media strategy and creative assets.* Motivated partner team to secure high-visibility QSR, Beverage, Tech, Celebrity, and Sport partners Assassin’s Creed Nexus VR* Persuaded Meta to contribute $3M+ in media and creator marketing* Stretched low budget with data-based audience strategy focusing on Quest players with affinity for Assassin’s Creed to overcome barriers to entry. Leveraged Quest creators for authenticity. Assassin’s Creed CatalogCombating years of fatigue and discounts plus increases in subscriptions. Custom approach exceeded annual revenue targets by 10%* Fresh new tagline and visual toolkit* First ever multi-title Free weekend, driving earned 1P support. Result:+20% sales* Engaged players and prospects with evergreen viral quiz + fan-based social media video campaignFar Cry 6 Exceeded digital sales targets by 33%* Convinced audience team to develop an unplanned player segmentation. Redefined prospect audience for Y2 based on recency and in-game actions. Targeted each audience with dedicated creative, beating all media KPIs* Used Y2 content to create new higher-priced SKUs, each performing 2X their forecast, protecting a declining ASP and providing new content to use to convert prospects and upsell players * Solved for low budget by leveraging internal resources to create high-quality livestreams, video ads, and social/CRM content.* Drove $4M in revenue more than 6 months post-release with no marketing budget. Promoted free weekend and discount. Drove 1P support. Activated social media, creators, PR and CRM. Rainbow Six Extraction* Embraced the many challenges of launching a 3-player standalone co-op game within a well-known GaaS franchise. Led all marketing including media creative and strategy, and a functional focus on game scope to drive interest. Leveraged R6S ownership with cross-game rewards. Result: 3M players W+1, 5M M+1

Education

• Northwestern University

  BA, Anthropology

Skills

• Management
• Social Media
• Brand Architecture
• Integrated Marketing
• Public Relations
• Customer Insight
• Strategic Partnerships
• Marketing
• Media Planning
• Brand Development
• Online Advertising
• Advertising
• Digital Marketing
• Brand Management
• Cross-Functional Team Leadership
• Strategy
• Marketing Strategy
• Facebook
• Marketing Research