Trisha Sinha Roy
Associate Vice President - Payments & Gtm Strategy @Axis Bank
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WORK HISTORY
Associate Vice President - Payments & Gtm Strategy @Axis Bank
Mumbai, IN
Architecting product strategy and technical roadmap for high-availability payment ecosystems; specializing in card authorization engines, cross-border rails, and seamless global digital wallet integrations in partnership with top-tier international networks.
EDUCATION
Institute of Management Technology, Hyderabad
PGDM, Business Administration and Management, General
University of Calcutta
B.Sc (Hons.), Economics
SKILLS
ABOUT TRISHA SINHA ROY
6.5+ Years | FinTech Strategy & Payment EcosystemsI specialize in the infrastructure that powers modern financial journeys—specifically bridging Asset Management, Credit Card ecosystems, and Digital Wallets. My focus is on the technical \"rails\" that make high-scale retail finance possible, from advising on EMEA FinTech strategy at KPMG to my current role leading payment roadmaps for a major Indian bank.Currently, I manage the strategy for high-availability systems involving Card Auth/3DS, Tokenization, and Cross-Border Rails. My expertise lies in translating complex regulatory and institutional requirements into scalable technical products that enhance the user experience.Project Spotlight: CardGeniusI am currently architecting “CardGenius”, a proprietary AI rewards engine built on Google’s AI stack. It’s an exploration into hyper-personalized loyalty economics—optimizing how value is captured and delivered at the point of sale. Daily newsletters: Posting daily nuggets -\"Daily Payments Pulse - The Banana News\", turning complex payment peels into actionable insights.Core Expertise- Credit & Loyalty: Card Authorization, 3DS Authentication, and AI-Driven Rewards- Digital Payments: Wallet Strategy, Tokenization, and Global Network Compliance- Investment Infrastructure: Asset Management journeys and FS Process Orchestration- Strategic Growth: GTM Execution, P&L Optimization, and EMEA/India Market Strategy-Background: MBA, IMT | Ex-KPMG Management Consultant
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