Trisha Banerjee

WORK HISTORY

EDUCATION

SKILLS

ABOUT TRISHA BANERJEE

Results-driven senior Marketing professional with 10+ years of experience driving transformational growth across B2C and B2B sectors. I specialize in architecting data-driven digital marketing strategies that accelerate customer acquisition, maximize lifetime value, reduce lapse and build sustainable growth engines.What I Deliver:Growth Strategy & Execution — Led enterprise digital transformation initiatives across education, insurance, utilities, and tech, delivering exceptional lead growth and revenue performance.Mobile-First Innovation — Expert in push notifications, in-app messaging, and cross-channel engagement strategies that boost retention and lifetime value.Advanced Martech Leadership — Proficient in Salesforce, HubSpot, Braze, Eloqua, with deep experience in martech stack optimization, CDP and API integrations.Data-Driven, Empathetic Leadership — Built and mentored high-performing, values-led teams, establishing testing frameworks and analytics dashboards that inform strategic decisions and inspire people to excel.Global Market Expertise — Successfully executed multilingual campaigns across European, ANZ, and North American markets, with full regulatory compliance.Core Specializations:• Growth Marketing & User Acquisition Strategy• Digital Customer Journey Design & Optimization• Marketing Automation & Cross-Channel Orchestration• Advanced Segmentation & Personalization at Scale• Purpose-Driven Team Leadership & Cross-Functional CollaborationI’m passionate about transforming complex data into meaningful customer experiences and building marketing programs that deliver measurable, lasting business impact. Guided by foundations of fairness, bravery, and a sense of fun, I thrive in environments that value both high performance and human connection.Let’s connect — I’d love to exchange ideas and explore opportunities.