Trish Niemann
Corporate Communications Strategy @Cable One/Sparklight Careers
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WORK HISTORY
Corporate Communications Strategy @Cable One/Sparklight Careers
Phoenix, AZ, US
Directed omni-channel campaigns resulting in 2,300+ earned media placements in 2024 (94% positive sentiment) and significant brand lift.• Elevated company thought leadership by positioning executives as industry voices on next-generation technologies and broader state-of-the-industry advancements, shaping external narratives around emerging market trends.• Partnered with Investor Relations and government affairs teams on M&A, ESG reporting, and regulatory communications, aligning messaging with stakeholders and federal agencies.• Spearheaded communications for acquisition and integration of five brands and 1,200+ employees, ensuring cultural alignment and consistent messaging across dispersed teams.• Drove employee engagement with a new internal communications platform, achieving a 25% engagement increase within three months.• Increased online reputation by 254% by implementing an internal review incentive program that drove a surge in 4- and 5-star customer reviews, strengthening brand trust and visibility across key markets.• Optimized external communications—including press releases, blogs and storytelling assets—for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), increasing discoverability, relevance and alignment with emerging AI-driven search behaviors.• Regularly prepared executives for media interviews, speeches and webcasts, ensuring clarity and consistency on complex technology and business topics.• Managed $1M+ annual communications budget, maximizing ROI through data-driven strategy adjustments.
EDUCATION
Arizona State University
B.A.
Arizona State University
Master's Degree
ABOUT TRISH NIEMANN
Award-winning, strategic communications leader with a passion for building organizational trust, navigating change and connecting through clear, authentic messaging. Proven success in optimizing company-wide messaging, fostering employee engagement and aligning communications with company-wide values and goals. Skilled in internal and external communications, public relations and crisis response. Recognized for delivering clear, effective communications across diverse audiences and leading high-performing teams to drive continuous improvement and measurable impact.\"The art of communication is the language of leadership.\"- James Humes
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