Tripti Baluja

WORK HISTORY

EDUCATION

ABOUT TRIPTI BALUJA

From Engineering to Digital Marketing—A Journey of Innovation & GrowthStarting my career as a Sales Executive and later as a Technical Support Advisor for Adobe, I developed a strong foundation in customer engagement, problem-solving, and technical expertise. These experiences ignited my passion for digital marketing, where I now thrive as a data-driven strategist.As a former Digital Marketer, I specialize in SEO, content marketing, social media strategy, and performance analytics to drive brand growth. I have successfully increased engagement by a good percentage within the first year at my last organization, by increasing the signups and boosting ecommerce sales through different marketing campaigns (online and offline), understanding the trends and market requirements to achieve desirable outcomes. Key Skills: SEO | Social Media Marketing | Content Strategy | Facebook Ads | Customer Engagement | AnalyticsAcademically, I hold a background in engineering, which has sharpened my analytical mindset. To further enhance my expertise in business strategy and digital transformation, I am currently pursuing an MBA at Anglia Ruskin University, Cambridge. This experience is deepening my understanding of marketing trends, leadership, and strategic decision-making in the ever-evolving digital landscape.As a communicator, I excel in building strong connections and fostering collaborations, ensuring seamless teamwork across diverse projects.Beyond my professional journey, I’m also an aspiring food blogger and also focusing a little more towards my hobby of photography, sharing my love for culinary experiences and love for travel with an engaged audience. Let’s connect and explore opportunities in digital marketing, branding, and content strategy!