Tripti Verma

About Tripti Verma

Strategic, insight led and design-driven business leader with 13+ years of experience across brand strategy, category growth and product innovation across e-commerce, retail, lifestyle, and D2C sectors. Adept at turning market insights into actionable roadmaps and navigating complex business challenges to deliver measurable outcomes.Currently leading strategy and growth for 15 private labels and licensed brands at House of Brands on Flipkart / Myntra generating ₹1200+ Cr GMV anually. Managing end-to-end brand positioning, design-led innovation and creative strategy across mens, womens, kids and ethnicwear categories.Experienced in CXO-level alignment, cross functional collaboration and building scalable frameworks that connect consumer insights with business impact. Brings a strong blend of creative problem-solving and analytical thinking, with expertise in project management, performance tracking, and innovation strategy.Actively exploring opportunities in consulting or business side strategy roles that bridge consumer insights, category innovation, project management and operational execution. Keen to contribute to growth focused teams across consulting, retail, e-commerce, D2C, FMCG, beauty, SaaS or IT servicesparticularly those building solutions for consumer facing sectors - by shaping data driven, market aligned strategies with commercial outcomes

Experience

1. Deputy Director

   Myntra

   Apr 2025 — Present · Bengaluru, IN

   Leading ecommerce brand strategy and design-led growth for a 15-brand private label and licensed portfolio across men\'s, women\'s and kid’s westernwear and ethnicwear, influencing ₹1200+ Cr GMV anually through innovation, differentiation, and market alignment.• Defining and implementing long-term brand roadmaps, integrating consumer analytics, market research, and trend insights into design direction and product planning aligned with pricing and revenue goals.• Collaborating cross-functionally with category, buying, merchandising, sourcing, marketing, cataloguing, and vendor teams to manage design launch cycles and streamline go-to-market execution, ensure brand identity aligns with commercial outcomes.• Develop and refine assortment planning and category level innovation strategies based on trend forecast, market adaptability, customer engagement and sales velocity.• Utilizing AI-powered SaaS platforms like Stylumia and Vorta to get real time data driven insights and translate them along with platform insights into actionable decisions for new product development.• Leading new brand launches for Carlton London apparel, Tasrika kids ethnic and Ducati brand relaunch establishing brand strategy, competitive benchmarking, market analysis, target consumer personification and value creation frameworks.• Built and mentoring a 5 member team, driving collaboration, process discipline, and creative problem solving. Established KPI frameworks, performance tracking, and review systems to drive output and ownership.• Introduced new design-to-business workflows through effective project management, reducing lead times from 90 days to 45 days.• Serve as a strategic partner in CXO and CEO leadership reviews, preparing decks that translate design and consumer insights into growth strategies.

Education

• National Institute of Fashion Technology Delhi

  Bachelor of Design, Fashion and Apparel (Fashion Design)

  2007 — 2011

• Questrom School of Business, Boston University

  Master of Business Administration - MBA

• St. Anthony's Junior college, Agra

  ICSE (2005) ISC (2007)

  1993 — 2007