Tripti Raj
9X ROAS Achiever | SEO & Digital Marketing Specialist | 6+ Years of Experience | Technical SEO | Performance Marketing | Mobile Marketing | Amazon Ads | Currently Diving into Tarot Reading & Intuitive Sciences
- Role
- Digital Marketing Manager at Carorbis
- Location
- Faridabad, HR, IN
- LinkedIn followers
- 500 followers
About Tripti Raj
7+ years of Experience, I have been in the digital marketing field since 2017 and it has…
Experience
Digital Marketing Manager
Feb 2021 — Present · Faridabad, IN
Carorbis - Online auto parts marketplace “To know more about it, you can access the following Hindustan Times article ‘https://bit.ly/hindustan-times_pub’ My Responsibilities include: SEO - Handling SEO (Structural Data, Page Load, JavaScript optimization, and much more) and e-commerce optimization for more visibility in organic search.Content and Branding - Developing content strategies for both onsite and offsite platforms, managing trending search queries with existing and new content tailored to potential customers, and planning the creation of landing pages and blogs.Paid Marketing - I excel in leveraging performance marketing channels, including PPC (Pay-Per-Click) advertising and social media ads, to maximize campaign ROI and achieve targeted audience engagement.Whatsapp marketing - Enhance customer service by establishing transactional messages like cart abandonment, order confirmation, shipment updates, and order delivery notifications. Additionally, explore innovative ideas for special events to enhance customer engagement and drive sales.Emails and Push Notification – Working on ideas for push notifications and newsletter for regular updates, festive, and special events for user re-engagement.CMS - As WordPress is not built for complex functionality like the marketplace. By providing SEO-friendly suggestions we have resolved so many issues that occurred with WordPress like Site structure, Page quality challenges, and product duplication. Behavioral Analysis - By using Microsoft Clarity and Hotjar, analyze user behavior on-site and use that information to improve our website experience. Curated data into a dashboard for analyzing and presenting traffic and sales numbers.Other - Collaborating with team to enhance website performance and expand reach. Regularly discussing identified issues, developing action plans, and crafting strategies to improve website functionality and user experience.
Education
S.M.U University
MBA
2015 — 2017
Hemvati Nandan Bahuguna Garhwal University (HNBGU)
Bachelor of Science - BS
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.