Tripta Dogra
Senior Director, Partner Marketing @Qualcomm
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WORK HISTORY
Senior Director, Partner Marketing @Qualcomm
London, GB
EDUCATION
University of Wolverhampton
Master of Business Administration
University of Southampton
Bachelor of Engineering (B.Eng.), Electrical and Electronics Engineering
SKILLS
ABOUT TRIPTA DOGRA
Partnership matters and at Qualcomm our partners help us make experiences extraordinary - taking passions to jaw-dropping new levels with Snapdragon processors at the heart. We partner with mobile ecosystem players—the wireless device makers, the operators, the developers and the content creators of the world creating new opportunities to leverage our technologies and bring new experiences to consumers. As the Consumer Marketing lead for EMEA covering brand and partners, my mission is to use my consumer and channel marketing experience and work with our OEM, Operator and retail partners to maximize their impact in the region. Over 20 years\' experience of creating impactful and effective multi-channel marketing programmes in the technology and home appliance sectors for BlackBerry, Philips, Sony and Whirlpool has given me the foundation from which to support and champion new partners and new categories in EMEA I specialise in interpreting brand strategy and bringing it to life for consumers. Practical and commercial skills have been consolidated with an MBA and Diploma in Digital Marketing and CIM qualifications.Specialities- Launching new technology- Product launch- Fully integrated campaigns- Business to consumer markets
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