Tripp Whitley
Brand Strategist & Creative Leader | Building Unified Brands Through Strategy, Storytelling & Design
- Role
- Founder & Principal Strategist at Audible Thwap, Llc
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Tripp Whitley
I’m a Brand Strategist and Creative Leader with 13+ years helping businesses uncover…
Experience
Founder & Principal Strategist
Apr 2012 — Present · Atlanta, GA, US
Led brand strategy and creative execution for 25+ organizations across education, hospitality, law, and community sectors, evolving scalable visual and narrative systems to distinguish clients in competitive markets.· Directed integrated campaigns spanning digital, social, print, and experiential storytelling, ensuring cohesive brand narratives that resonated with diverse audiences and drove measurable engagement.· Coached and mentored multi-disciplinary creative teams—designers, writers, photographers, and freelancers—to elevate storytelling, craft, and alignment with strategic goals.· Built and maintained strong cross-functional stakeholder relationships, managing agencies and freelancers while ensuring alignment on messaging and workflow processes.· Introduced agile workflows and explored emerging technologies, including AI, to optimize creative processes and enhance output quality.
Education
Georgia Institute of Technology
Bachelor’s Degree, Civil Engineering
1993 — 1998
University of Southern California
Masters in Communications Management (M.C.M.), Business, Management, Marketing, and related Strategy Consulting
2018 — 2019
Skills
- New Business Development
- Modeling
- Ms Project
- Project Management
- Lead Generation
- Business Planning
- Branding & Identity Marketing
- Marketing Strategy
- Marketing
- Salesforce.com Administration
- Integrated Marketing
- Sales
- Social Media Integration
- Construction
- Business Development
- Social Media Marketing
- Design Strategy
- Team Building
- Business Strategy
- Large Scale Events
- Entrepreneurship
- Account Management
- Adobe Creative Suite
- Golf Fitness
- Microsoft Office
- Management Consulting
- Start-Ups
- Revit
- Music Education
- Strategic Marketing Consultancy
- Customer Relationship Management (Crm)
- Creative Strategy
- Social Media
- Marketing Operations
- Large-Scale Event Planning
- Digital Marketing
- Management
- Salesforce.com
- Branding & Identity
- Brand Architecture
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