Ipsita Tripathy
Leading Consumer Marketing at Mastercard South Asia
- Role
- Marketing Director - South Asia at Mastercard
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ipsita Tripathy
I have had the opportunity to work on various assignments in Marketing across categories like financial services and FMCG over the past 14+ years. It has not only helped me develop an understanding of various products & channels - but more importantly, has helped me develop an understanding of different consumers and their mindsets. I believe that learning is the key to growing - and as a marketer, it is important to be agile and know the pulse of the consumer and technology to deliver a better brand experience.Specialties:Product Marketing, Social Media Strategy & Marketing, Social Media Advertising, Brand Management, Advertising
Experience
Marketing Director - South Asia
Jan 2025 — Present
Education
B.J.B. Junior College
Grade XII, Science
2002 — 2004
Manipal Institute of Technology
Bachelor of Engineering (B.E.), Electrical and Electronics Engineering
2004 — 2008
St. Joseph's High School
Grade X (ICSE)
2002
Indian Institute of Foreign Trade
Master of Business Administration (MBA), International Business - Marketing
2009 — 2011
Skills
- Social Media Marketing
- Strategy
- Team Management
- Direct Marketing
- Advertising
- Management
- Marketing
- Business Analysis
- Analytics
- Business Strategy
- Brand Management
- Marketing Strategy
- Crm
- Activations
- Business Development
- Digital Marketing
- Competitive Analysis
- Customer Relationship Management (Crm)
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