Dressler
Sr Ecommerce Operations Manager @Birdy Grey
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WORK HISTORY
Sr Ecommerce Operations Manager @Birdy Grey
Santa Barbara, CA, US
Leading ecommerce operations and digital infrastructure initiatives at Birdy Grey, focused on improving scalability, operational efficiency, and cross functional execution across the Shopify ecosystem- Implementing automation and AI assisted workflows to streamline product creation, catalog management, and internal ecommerce operations- Optimizing Shopify product infrastructure including product setup, collections, merchandising workflows, and catalog organization to improve operational speed and accuracy- Partnering with engineering, product, merchandising, and marketing teams to improve ecommerce workflows, site operations, and digital merchandising execution- Supporting product launches, site merchandising, and promotional operations across the ecommerce platform- Leveraging analytics tools and ecommerce data to identify conversion opportunities, operational bottlenecks, and growth initiatives- Identifying manual workflows across merchandising and product operations and implementing automation solutions to improve efficiency and reduce operational overhead- Improving internal operational documentation, systems, and process frameworks to support scalable ecommerce growth and cross team alignment- Supporting ongoing digital optimization initiatives across CRO, site performance, and ecommerce user experience
EDUCATION
UC Santa Barbara
B.A, Business/Managerial Economics
Parsons School of Design - The New School
Associate of Arts and Sciences - AAS, Fashion/Apparel Design
University of Barcelona
NA, Spanish
London School of Economics
NA - Summer Intensive Course, Business Administration and Management, General
SKILLS
ABOUT DRESSLER
I’m a digital commerce leader with 10 years of experience driving growth for fashion and lifestyle brands across DTC and wholesale. My background spans ecommerce strategy, UX optimization, site merchandising, and cross-functional execution at scale.Most recently, I led North American ecommerce for The Kooples, where I managed a full platform migration, rebuilt our SEO structure, and launched CRO programs that significantly improved conversion and engagement. I’ve also built and operated my own DTC brand from the ground up, giving me a hands-on understanding of both startup scrappiness and enterprise complexity.I take a data-informed approach to digital growth, blending creative thinking with performance insights to improve user experience and maximize revenue. Whether partnering with dev teams on site performance or working with marketing on conversion funnels, I focus on what moves the needle.Now based in California, I’m looking to collaborate with brands that value thoughtful strategy, strong execution, and customer-first digital experiences.
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