Trinity Surles
Social Media Specialist at Austin Pets Alive!
- Role
- Social Media Specialist at Austin Pets Alive!
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Trinity Surles
With five years experience in social media marketing, I have honed my skills in…
Experience
Social Media Specialist
Jan 2023 — Present · Austin, TX, US
Served as Austin Pets Alive!\'s primary social media authority, collaborating with the Director of Content and Storytelling to formulate social strategy, create content, craft compelling post copy, drive engagement, and analyze data - Increased Austin Pets Alive!’s social media engagement by 513% and following by 9% YoY (20••••24) through proactive day-to-day strategies, content planning, and community management- Generated 24M video views YoY (20••••24), an 834% increase, producing reels and TikToks that achieved significant digital reach and exposure in national outlets like People Magazine and Good Morning America- Led social media strategy for the annual End of Year campaign, achieving a 27% growth in fundraising from 20••••24- Managed and mentored a team of founding volunteers and interns responsible for content creation and community management, ensuring high-quality output and consistency across platforms- Refined the brand’s social media style and tone to ensure consistent and cohesive communications across marketing channels
Education
Texas Tech University - Rawls College of Business
Bachelor of Business Administration - BBA
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