Trina Sadberry
Strategic Communications | Brand & Marketing | External Engagement
- Role
- Head of Brand and Engagement- Us at Equinor
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Trina Sadberry
Senior corporate communications leader with extensive experience developing and driving internal and external communication strategies. Key capabilities include:Corporate and External Communications Developing and implementing corporate communications strategy Identifying and mitigating reputation risks; crisis communications Developing, identifying opportunities to communicate corporate narrative Executing digital external (social media, corporate web) communication strategies and plansInternal Communications and Engagement Setting strategic direction for internal communication, employee engagement and employer brand initiatives Delivering strategies and tactical plans to communicate business priorities and drive engagement Creating content that communicates company narrative, strategic direction and culture Leadership Communications Providing strategic communications counsel and coaching to executive leadership Identifying internal and external leadership communication opportunities and needs Developing executive-level content including by-lined articles, speeches, presentations, videos and social media messagesBrand, Marketing Communications Shaping and managing corporate brand portfolio Developing brand messaging that amplifies external narrative and enhances reputation Managing sponsorship activation activities
Experience
Head of Brand and Engagement- Us
Jun 2021 — Present
Education
University of Houston
Bachelor of Arts, English
Skills
- Newsletters
- Speech Writing
- Corporate Communications
- Strategy
- Marketing Strategy
- Internal Communications
- Branding Initiatives
- Product Marketing
- Strategic Communications
- Corporate Branding
- Leadership
- Online Marketing
- Writing
- Project Management
- Marketing Communications
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