Tricia Lee
Sr. Director, Marketing | B2B SaaS
- Role
- Senior Director, Demand Gen Marketing at ServiceChannel
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Tricia Lee
Award-winning B2B marketing leader with management and leadership experience in eCommerce, marketing technology, fintech, and facilities management software businesses. Known as a driven and innovative professional with a growth mindset and a proven track record of successfully scaling marketing through numerous stages of a company\'s growth to obtain topline revenue. Expert at leading the development and execution of GTM strategies that improve, promote, and drive engagement with SaaS products and services. Collaborative and motivating people leader. Accustomed to driving substantial increase in new and recurring revenue as well as overall growth for the business by leveraging adeptness in developing and refining a comprehensive marketing and growth strategy involving detailed customer acquisition, retention, and GTM plans. Equipped with the ability to conduct and convert market analysis into significant business insights and actionable plans.Deep marketing expertise in ABM/ABX, integrated campaign and content marketing, demand gen, digital marketing, performance marketing, data analytics, tradeshows/events, product marketing, field marketing, operations, partner marketing, sales process and enablement at both Fortune 500 companies and start-ups.
Experience
Senior Director, Demand Gen Marketing
Jan 2024 — Present · Los Angeles, CA, US
Education
Stanford Continuing Studies
Social Media and SEO Online Marketing
William & Mary
Bachelor of Business Administration (BBA), Finance
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