Tricia Elwell Singer

About Tricia Elwell Singer

Accomplished Fortune 100 international brand executive, proven record in innovative, high-profile brand development and management, with strong business acumen and an award-winning, industry-recognized, results. Driver of first-to-market campaigns, partnerships and platforms, creating brand differentiation and increasing brand equity, affinity, preference and advocacy worldwide. Lead with strong integrity, ethics and inclusiveness. Build and maintain strong and tenured global relationships, both internally and externally. Cultivate global best-in-class, integrated marketing teams with a united vision; coach and motivate for high performance and efficient delivery by demonstrating an entrepreneurial spirit, collaboration, and strategic brand leadership. Poised and effective communicator, bringing others along in the journey. Areas of Expertise: • Brand Development and Management• Strategy: business, brand, creative, media• Digital and Social Media Marketing• Brand Content, Experience, Engagement• Brand Partnerships and Alliances• Channel and Platform Management• Data, Research Analysis and Audience Insights• CVP Development.

Experience

1. Global Head, Brand and Media Partnerships

   Shell

   Nov 2011 — Present · Houston, TX, US

   Promoted to role and reported to CEO of Shell Brands International, served as member of SBI Leadership Team. Differentiated Shell by creating strategic brand opportunities opening doors for business growth and building brand equity, favorability, preference and advocacy. Drove all aspects of brand engagement from strategy, planning and delivery, to measurement, insights and data analysis, identifying marketing trends and delivering first-to-market integrated, 360-degree programs. Directed all partnership relationships; media planning; creative and production processes; brand licensing agreements and royalty program.

Education

• University of Houston

  Master of Arts, Public Relations

• Texas A&M University

  Bachelor of Arts, Speech Communications

Skills

• Leadership Development
• Event Management
• Crisis Communications
• Brand Management
• Marketing Strategy
• Strategy
• Crisis Management
• Integrated Marketing
• Online Advertising
• Social Media Marketing
• Media Planning
• Strategic Planning
• Leadership
• Team Motivation
• Team Leadership
• Corporate Communications
• Management
• Business Development
• Brand Development
• Digital Marketing
• Strategic Partnerships
• Press Releases
• Digital Media
• Marketing Communications
• Change Management
• Stakeholder Engagement
• Advertising
• Social Media
• Public Relations
• Internal Communications
• Media Relations
• Business Strategy
• Reputation Management
• Marketing