Tricia Ryan
Director of Membership Development @Baking Association Of Canada Bac
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WORK HISTORY
Director of Membership Development @Baking Association Of Canada Bac
ON, CA
EDUCATION
Western University
Senior Business Management Program, Business Administration and Management, General
INSEEC MSc
Master of Business Administration - MBA, Marketing Communications
University of Toronto
Bachelor of Arts and Bachelor of Sciences, Business & Nutrition
Mount Sinai Hospital & Versa Foods
Registered Dietician Internship, Foodservice Systems Administration/Management
OMNES Education
MBA, Marketing & Business
Ryerson University
Bachelor of Applied Science (BASc), Food Science
ABOUT TRICIA RYAN
As a fractional marketing leader with 20+ years of experience, I\'ve partnered with brands from startups to Fortune 500, driving growth through strategic positioning, innovation, and market insights. My expertise spans the full marketing ecosystem—from product development and packaging to positioning and go-to-market strategy—working across client-side, agency, PR, and market research roles.Category ExpertiseI\'ve delivered results across diverse categories, including packaged foods, beverages (alcoholic and non-alcoholic), condiments, confectionery, plant-based/vegan products, and emerging categories like cannabis and kombucha. My work spans both food service and retail channels, bringing a 360-degree perspective to every engagement.
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