Tricia Oconnor
B2B Content Director • Strategist • Writer / I build, lead, and execute Go-to-Market plans / Industries of interest include workplace safety, drug testing, and employee screening.
- Role
- Director of Content at Mindr
- Location
- Naples, FL, US
- LinkedIn followers
- 500 followers
About Tricia Oconnor
I am an agile B2B content marketing director and brand strategist who excels at crafting crisp, clear copy to drive brand awareness, lead growth, and client recruitment and retention. As a trained journalist, I transform complicated subject matter into compelling, story-driven narratives that bridge the gap between growth and creative teams. My industries of interest fall under the \'workplace safety\' umbrella: substance use safety, detection, and monitoring; employee screening; Environmental, Health, and Safety; employment and labor law compliance; and health and medical device technologies. I\'m a member of the Professional Background Screening Association and the Legal Marketing Association. Latest Achievements:*Leveraged a three-month content writing contract for Mindr into a full-time role as Content Director. I lead content strategy, ideation, and execution for five brands across the company portfolio. Also manage several vendor relationships to support our content needs.*Successfully created and deployed a Go-to-Market content plan resulting in rapid digital, brand, and media growth as the Director of Content and Brand Strategy at a health technology organization. In less than three years, this plan generated a 325% increase in Marketing Qualified Leads.*Developed a content calendar to manage the creation and deployment of hundreds of blogs, newsletters, webpages, and digital campaigns, resulting in YoY increases in blog and newsletter (330%) subscriptions and unique webpage views (43%).*Accelerated lead conversion from 18% to 28%.*Collaborated with digital colleagues to create a keyword optimization strategy that improved organic SEO rankings for 15 high-competition keywords. Based in Naples, Florida. Open to travel.
Experience
Director of Content
Mar 2025 — Present
Education
Northwestern University
MSJ, Journalism
2003 — 2004
Skills
- Television
- Ap Style
- Creative Writing
- Email Marketing
- Corporate Communications
- Production
- Editing
- Magazines
- Radio
- Storytelling
- Broadcast Journalism
- Web Content
- Editorial
- Newspapers
- Public Relations
- Blogging
- Video
- Photography
- Public Speaking
- Broadcast
- Feature Articles
- Marketing
- Television Production
- Journalism
- Interviews
- Media Coaching
- Publications
- Social Media
- Press Releases
- Marketing Communications
- Writing
- Copy Editing
- Video Production
- Advertising
- Social Networking
- Newsletters
- Media Relations
- Social Media Marketing
- Copywriting
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