Tricia Stone

About Tricia Stone

I have an extensive background and proven track record of building marketing strategies and departments from the ground up, leveraging high-performing processes and developments to secure peak efficiency, maximizing ROI. I have leveraged expertise in content development, digital analysis, process redesign, and performance monitoring. It is my passion to grow departments within the organization and implement evidence-based and comprehensive strategies to increase client retention and improve overall performance.Key Achievements Include: Exploited emerging and existing social media platforms, including Facebook, TikTok, Instagram, and more, to drive synergies and grow followers by 40% while simultaneously increasing engagement by 15% across all platforms Leveraged high-performing paid and organic marketing initiatives to increase traffic to the main website by 3200%, driving increased brand recognition and exceeding all marketing and web traffic goals Oversaw a $500K annual marketing budget, maximizing ROI by exploiting cross-departmental and cross-functional synergies to ensure success in a lean yet high-performing operation, executing all marketing and campaign goals Served in a white-label role for Exclusive Marketing Agency, growing the department by 300% and implementing evidence-based and comprehensive strategies to increase client retention and improve overall performance Handpicked to serve as the strategy designer and marketing implementation for the SaaS product, collaborating with the Head of Sales and Head of Product to develop a comprehensive and tailored strategyContact me through this profile if you wish to connect.

Experience

1. CMO and Founder at Stone Marketing Group

   Stone Marketing Group, Llc

   Dec 2017 — Present · Denver, CO, US

   Created and steered a novel and comprehensive marketing agency, collaborating and serving a myriad of clients from all businesses to develop and implement comprehensive marketing strategies and campaigns to grow market share• Served in a white-label role for Exclusive Marketing Agency, growing the department by 300% and implementing evidence-based and comprehensive strategies to increase client retention and improve overall performance• Achieved an individual client retention rate of 3+ years on average, engaging in comprehensive client and business relationship management to foster trust and improve satisfaction• Built out comprehensive programs from scratch for lead generation, market, and social media presence, improving client sales, market penetration, and growth• Devised, implemented, and optimized ongoing campaigns, strategies, marketing programs, and more, improving overall performance through process revisions and evidence-based insights focused on an integrative approach.

Education

• Western Colorado University

  BA, Business Administration; Management

  1995 — 1999

• University of Colorado Denver

  Masters of Science, Marketing

  2002 — 2005

• Social Media United

  Social Media Marketing & Management

Skills

• Lead Generation
• Vendor Management
• Strategic Planning
• Management
• Social Media Marketing
• Strategy Development
• Market Planning
• Staff Development
• Multi-Channel Marketing
• Copywriting
• Department Budget Management
• Multi-Channel Campaign Management
• Marketing Communications
• Social Media
• Project Management
• Presentation Development
• Fundraising
• Marketing Strategy
• Online Marketing
• Budgets
• Sales
• Online Advertising
• Leadership
• Volunteer Management
• Direct Mail Campaigns
• Public Speaking
• Customer Relationship Management (Crm)
• Roi Optimization
• Strategy
• Newsletters
• Budgeting
• Marketing Management
• Email Marketing
• Product Marketing
• Copy Editing
• Marketing
• Business Development
• Digital Marketing
• Market Research
• Strategic Communications