Tricia McLellan
Digital Experience and Marketo Solutions Architect
- Role
- Marketing Automation Digital Experience Specialist at Watts Water Technologies
- Location
- North Andover, MA, US
- LinkedIn followers
- 500 followers
About Tricia McLellan
I am a creative and technically proficient integrated marketing solutions strategist with a rich marketing and programs background within the software, finance, life sciences, biotechnology and manufacturing industries. I am a Certified Lean Six Sigma Green Belt with a well-rounded, technical marketing background that includes programs and campaign management, digital and offline communications, automation processes and demand generation responsibilities designed to help increase visibility, profitability and company performance goals. I am able to efficiently manage internal and external stakeholder expectations and concurrent marketing strategies to support sales, strategic partners and channel sales teams throughout the project lifecycle. STRENGTHS Communications skills with all levels of management, customers, channel partners and employees Efficient project management skills, with an emphasis on measurement and quality within high visibility environments Logistics, reporting and budgets, database development, campaigns, branding, design, program management and ROI analysis Fast learner, understands industry trends and competitive environments Small company start-ups, IPOs, mid-to-large, established global corporations experience SKILLS Microsoft Office: Word, Excel, PowerPoint, Outlook, Access, MS Project Web/CRM/Sales & Marketing Automation: MS SharePoint Enterprise Platform, Siebel, SAP, Website CMS (WordPress), Salesforce (SFDC) Enterprise, HubSpot, Marketo Digital/Print Design: Adobe Creative Suite - Photoshop, Illustrator, Acrobat, InDesign, Muse, Dreamweaver Analytics and Social Media: Google Analytics/AdWords, Facebook, LinkedIn, Twitter, Instagram
Experience
Marketing Automation Digital Experience Specialist
Sep 2016 — Present · North Andover, MA, US
Education
Plymouth State University
Bachelor of Applied Science (B.A.Sc.)
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