Tricia Lee McNabb
Sr. Director, GTM Operations @ Elisity | 12 Years Cybersecurity Marketing and GTM | PLG Expert | Yes, I Can Drive a Zamboni
- Role
- Senior Director, Gtm Operations at Elisity
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Tricia Lee McNabb
Team builder with 20+ years of experience in Product-led Growth and B2B Marketing including user acquisition and activation, demand generation, low-friction customer experience selling and enterprise growth. Passionate about process and customer journey that helps drive longtime user adoption and not afraid to use humor and emotional intelligence to get the job done effectively.On another note, I can drive a zamboni - not joking.Specialties: demand gen, digital marketing, marketing operations, event management, project management, Marketo, Pardot, Eloqua Product Master, Siebel, Salesforce, Oracle, Pendo, Khoros
Experience
Senior Director, Gtm Operations
Mar 2025 — Present
Education
San José State University
Creative Arts
Skills
- Strategic Partnerships
- Integrated Marketing
- Salesforce.com
- Sales Enablement
- Multi-Channel Marketing
- Marketing Management
- Sales
- Product Marketing
- Siebel
- Marketing Automation
- Enterprise Software
- Sales Management
- Lead Generation
- Event Management
- Management
- Go-to-Market Strategy
- Marketing
- Demand Generation
- Project Management
- B2b
- Eloqua
- Marketing Strategy
- Channel
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