Tricia Ethier

About Tricia Ethier

Strategic, action-oriented payments and product leader with a proven record of driving transformation in complex, fast-moving business environments through high-impact initiatives that deliver efficiency, scalability, and measurable business results. Currently serving as Director, Product (Payments) defining SaaS product vision and roadmap, leading high-performing product teams, and partnering cross-functionally to deliver market-driven payment solutions that drive revenue and customer value. Career experience spans payments, treasury, banking, and technology, bringing a unique ability to translate market insight into disciplined execution, automation, and sustainable operational excellence.

Experience

1. Director, Product (Payments)

   Billtrust

   Dec 2025 — Present

   Define and drive the product vision, strategy, and multi-year roadmap for SaaS-based payments solutions that support revenue growth and customer value- Lead, mentor, and scale a high-performing team of Product Owners in a fast-paced, solution-driven environment- Partner closely with Engineering, UX, Sales, Marketing, Payments Operations, and Professional Services to deliver end-to-end product lifecycle execution from concept through launch and iteration- Leverage market insight, customer feedback, and data to prioritize investments, manage risk, and continuously improve product performance- Oversee go-to-market execution, including beta programs, early-adopter launches, roadmap communication, and production readiness.

Education

• Cornell University

  Certificate Program, Managing for Execution

  2012 — 2012

• The University of Toledo

  MBA, Finance

  1993 — 1996

• Indiana University Bloomington

  BA, Economics

  1989 — 1993

Skills

• Sales
• Commercial Banking
• Credit Cards
• Disaster Recovery
• International Risk Management
• Continuous Improvement
• Strategic Planning
• Export
• Leadership
• Payments
• Treasury Management
• Business Analysis
• Public Speaking
• Accounting
• Finance
• Risk Management
• Cash Management
• Credit
• Process Improvement
• Relationship Management
• Liquidity Management
• Trade Finance
• Written & Oral Presentation Skills
• New Business Development
• Lean Six Sigma
• Cash Flow
• Financial Services
• Budget Management
• Business Process Improvement