Tricia Egry

About Tricia Egry

I’m a marketing and communications executive with 25+ years of success leading integrated brand, content, and go-to-market strategies that drive growth, engagement, and visibility. My experience spans diverse industries and organizations, where I’ve delivered measurable impact in revenue generation, customer acquisition, and brand positioning. Known for blending strategic insight with creative execution, I build high-performing teams and develop compelling storytelling campaigns that resonate across channels. I bring a hands-on, data-informed approach to internal and external communications, helping organizations connect authentically with clients, employees, and stakeholders.

Experience

1. Chief Marketing & Communications Officer

   ProspHire

   Jan 2021 — Present · Pittsburgh, PA, US

   As a core member of the executive leadership team, I built and lead a modern, high-performing marketing and communications function. I oversee firmwide brand strategy, thought leadership, digital presence, internal and external communications and recruiting marketing— seamlessly aligning business strategy with creative storytelling to drive growth, visibility and culture. Widely recognized as the strategic force behind ProspHire’s market positioning, brand spin-offs and enterprise-wide initiatives that enhance client experience, deepen employee engagement and strengthen brand equity.• Launched the firm’s 5-year strategic platform, BUILD (Brand & market Prominence; Unity, Culture & Human Capital; Innovation of Services; Leadership & Accountability and Dedication to Excellence), aligning firm vision and marketing activation.• Spearheaded the successful launch of Tenavi Staffing (2025), developing full brand identity - naming, positioning, messaging, logo and digital presence.• Led brand strategy for ProspHire’s 10-year anniversary, delivering a celebratory campaign featuring a commemorative logo, integrated communications and a high-profile client event.• Built and executed a thought leadership engine, delivering 100+ annual insights, podcast episodes and gated content – driving over 20% YoY web traffic growth and increasing marketing qualified leads (MQLs).• Created and produced three seasons of Soaring to New Health, ProspHire’s podcast, reinforcing thought leadership in healthcare consulting.• Launched PH Connector, a firm-wide employee advocacy program that generated 500+ annual content shares and significantly increased LinkedIn brand reach.• Developed a new SharePoint intranet and PH News platform to enhance internal communications, knowledge sharing and employee engagement.• Completed Emory University’s Women in Leadership 6-week executive certificate program to enhance leadership capabilities.

Education

• PennWest Clarion

  BS, Broadcast Communications

  1991 — 1995

• Waynesburg University

  MBA, Marketing

  2008 — 2010

Skills

• Corporate Communications
• Marketing Management
• Public Speaking
• Writing
• Management
• Social Media
• Strategic Planning
• Public Relations
• Media Relations
• Marketing
• Journalism
• Broadcast Journalism
• Television
• Press Releases
• Promotions
• Event Management
• Leadership
• Strategy
• Marketing Strategy
• Social Media Marketing
• Marketing Communications