Tricia Crider

Strategy & Growth Leader | Retail & E-Commerce Leader | ex-Amazon

Role
Director of Go-to-market, Education at brightwheel
Location
Seattle, WA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Tricia Crider

Retail and E-Commerce executive with 15 years of experience driving long-term growth and delivering strong financial results. Proven track record of leading high-performing, cross-functional teams and consistently exceeding topline and profit targets. Known for building lasting partnerships and executing strategies that scale businesses.Expertise includes P&L Management, Analytics, Negotiations, Business Development, Category/Vendor Management, Marketing, People Leadership, Customer Service, and Supply Chain/Inventory Management.

Experience

  1. Director of Go-to-market, Education

    brightwheel

    Nov 2025 — Present

Education

  • The University of the South

    BA, Economics, History

    1999 — 2003

  • University of Virginia Darden School of Business

    MBA, Business Administration and Management, General

    2007 — 2009

Skills

  • Management
  • Finance
  • Business Development
  • Business Analysis
  • Product Development
  • Analysis
  • Strategic Planning
  • Financial Analysis
  • Brand Management
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Assortment
  • Data Analysis
  • Analytics
  • Business Strategy
  • Merchandising
  • Pricing
  • Program Management
  • Supply Chain Management
  • Competitive Analysis
  • Analytical Skills
  • Retail
  • Marketing
  • Financial Modeling
  • Forecasting
  • Strategy
  • Leadership

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Tricia Crider — Director of Go-to-market, Education at brightwheel in Seattle, WA, US | Unifers