Tricia Wilson Conboy
- Role
- Director of Brand and Creative Services at Sun Life
- Location
- Framingham, MA, US
- LinkedIn followers
- 500 followers
About Tricia Wilson Conboy
Experienced Brand Director with a demonstrated history of working in the financial…
Experience
Director of Brand and Creative Services
Jan 2012 — Present
Lead on creating brand and message strategies that fit into U.S. and global initiatives, including naming projects, product portfolio architecture and creative execution • Direct the creative output of Sun Life\'s internal agency, ensuring we tell compelling stories that resonate with our audiences and support the company\'s business goals • Manage marketing communication programs to drive brand and product awareness across all channels, including print, digital, events, video and social media • Develop thought leadership materials and events to position Sun Life as a best partner that provides valuable and unique insights • Write relevant messaging across all mediums, creating a consistent experience to support the Sun Life brand • Manage agency relations, ensuring the creative, media and content marketing programs are measurable and effective, delivered on-time and within budget • Lead a motivated creative team with an emphasis on service and innovation • Serve as Sun Life\'s representative on the Marketing Summit for the Council of Disability Awareness, joining the industry\'s marketing leaders to develop a consumer awareness campaign
Skills
- Art Direction
- Building Strong Teams
- Direct Marketing
- Email Marketing
- People Management
- Brand Development
- Corporate Communications
- Production Management
- Leadership
- Creative Problem Solving
- Digital Marketing
- Strategic Thinking
- Business Journalism
- Brand Communication
- B2b Marketing
- Brochures
- Product Marketing
- Writing Skills
- Internal Branding
- Team Leadership
- Strategic Communications
- Digital Strategy
- Website Development
- Writing
- Advertising Copy
- Copywriting
- Benefits Communication
- Collateral
- Marketing Management
- Online Marketing
- Thought Leadership
- Content Creation
- Marketing Communications Planning
- Integrated Marketing
- Newsletters
- Brand Awareness
- Copy Editing
- Consultation
- Public Relations
- Advertising
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.