Tricia Callaway
Hp Global Marketing (Alumni See below) @HP
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WORK HISTORY
Hp Global Marketing (Alumni See below) @HP
Vancouver, WA, US
Pursuing my next job adventure, leveraging my innovative and versatile marketing experience and strong financial/analytical background • High-tech marketing expertise in Software (SaaS, cloud, and subscription) and Hardware (printers, computers, ink, toner and paper)
EDUCATION
University of Alaska Anchorage
Bachelor of Business Administration - BBA, Accounting
Washington State University
Master of Business Administration - MBA, Business
University of Portland
Accounting and Computer Science
ABOUT TRICIA CALLAWAY
I am a performance-driven Marketing professional with innovative and versatile experience, along with a strong financial background. My high-tech marketing expertise spans from digital, social and online to product, brand and campaign. My strengths include go-to-market/end-to-end planning and execution, project management, and cross-functional team leadership. I am passionate about achieving results and building relationships. Humbly, coworkers have shared comments about me such as extremely positive, very enthusiastic, pleasantly persistent, best-in-class campaign analytics, and oozing with talent. Plus, a year-end evaluation quote: “Tricia sets the standard for product marketing operational excellence”. Throughout my career, I have managed several successful projects. The greatest standout project was the Social Media Influencer video series, “Meet the Intern” starring the HP OfficeJet Pro 8700 printer, Charissa Thompson (Extra TV host and NFL sports broadcaster) and eight real Small Businesses. Target customers received the videos on Facebook, YouTube, Instagram, LinkedIn and Twitter with call-to-actions/CTAs to “Learn More” or “Shop Now”. Plus, customers were subsequently retargeted with promotional offers. What an amazing experience with SMB business customers, HP coworkers, world-class agencies and consultants, from start to finish, including product messaging, wardrobe and script input, and being on set. So fun! Even more importantly, were the outstanding business results of up to 5X benchmarks!
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